Christopher Clarke, Epoch PR: Look beyond London 2012
26 Sep 2011 | by Chris Clarke, Epoch PR
global audience over a sustained period. It is no wonder that brands and organisations have been ...
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Clare Harbord, Heathrow Airport: Making the case
11 Oct 2011 | by Clare Harbord, Heathrow Airport
alone in relying on face-to-face meetings to close global deals - and risk missing out ...
Henry Chappell, Pitch: Why 2012 is about winning
26 Sep 2011 | by Henry Chappell, Pitch
partners for the Games in the UK, in addition to the International Olympic Committee's 11 global sponsors ...
Gavin Megaw, Hanover: Mind the reputation gap
14 Sep 2011
responsibility programme that was the envy of many high-profile global brands. BP was fantastically successful in ...
Edward Walsh, APCO: Juggling the DNA approach
14 Sep 2011 | by Edward Walsh, APCO
intranet-based global discussion to redefine its core values. The company has since pegged its reputation model ...
Iain Bundred, Ogilvy: Strike up a conversation
14 Sep 2011 | by Iain Bundred, Ogilvy
: 'Glass, china and reputation are easily cracked, and never well mended.' With social media and a global ...
Client view: Big picture, new perspectives
29 Jun 2011
its You Are The Big Picture campaign, says global director of brand Luke Mugliston....When a global consolidation programme brought the Aviva group businesses together under the Aviva ...
Tim Weber, BBC News Interactive: 'Be on Twitter or be sacked'
29 Jun 2011 | by Tim Weber
half-jokingly, BBC director of global news Peter Horrocks tells his journalists: 'Be on Twitter or be sacked ...
Jimmy Leach, FCO: New terms of engagement
29 Jun 2011 | by Jimmy Leach
announced early in his tenure that he wanted to ' extend our global reach and influence, be agile and ...
Scott Brownlee, Toyota: How to weather the storm
29 Jun 2011 | by Scott Brownlee
US politicians quickly gained global coverage, not least in the UK where the common language added ...
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