Search results for "Global"

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Case Study: Lush - The Scent of Success

01 Apr 2003 | by Professor Angus Jenkinson and Branko Sain

Marketing learning points Background Leadership team Global brand The Lush experience The drive of ...

Book review: BRANDchild

01 Mar 2003 | by Martin Lindstrom and Patricia B Seybold

conducted, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their ...

Campaign Creative Conference: How to Get Great Work out of Agencies

08 Oct 2002 | by Simon Clift

world-class creativity becomes more crucial. Clift talks about how Unilever gets great work out of its global ...

Corporate social responsibility: not whether, but how

01 Oct 2002 | by N Craig Smith

, most firms and especially global corporations need to make a substantial commitment to CSR. This in ...

A Dot.com Story from Concept to Catastrophe

06 Jun 2002 | by Ernst Malmsten

high-profile investors including LVMH chief Bernard Arnault and Benetton to launch a global online ...

Building Brand Value through the Internet

01 Jun 2002 | by British Brands Group

attests to the global reach and role of brand manufacturer websites in the consumer environment. A ...

A New Aura for Gold

01 Mar 2002 | by Jane Wentworth

marketing gold world-wide) invited Wolff Olins to create a new positioning and global brand for gold, its...out against such global luxury brands as Gucci or Tiffany, it needs to be both compelling and ...

Are Brands really such Big Baddies?

01 Mar 2002 | by British Brands Group

a truly global, harmonised market the answer would be yes but we are not in that market. If the ...

Brand Trust-Leverage it or Lose it

01 Mar 2002 | by Diane Perlman, Marketing & Branding Consultant

experience can quickly multiply and influence future buying behaviour on a global scale. Brand trust pays ...

Brand New Justice: The Upside of Global Branding First Edition

01 Jan 2002 | by S. Anholt

Brand New Justice sets out a case for global branding as a key instrument for forging a fundamental...global markets to their advantage. Controversial and thought-provoking analysis of issues that are ...

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