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Developing global executives

01 Jan 2002 | by McCall & Hollenbeck

First hand lessons in the making and workings of successful global executives. By Morgan W. Mcall...Based on the real-world experiences of global business leaders, Developing Global Executives ...

Brand New Justice: The Upside of Global Branding First Edition

01 Jan 2002 | by S. Anholt

Brand New Justice sets out a case for global branding as a key instrument for forging a fundamental...global markets to their advantage. Controversial and thought-provoking analysis of issues that are ...

 

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