Think BR: What value is your sponsorship really giving you?
14 Dec 2012 | by Rupert Pratt
The global recession has seen a slowdown in marketing spend while sponsorship remains in good ...
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Think BR: Building reputational capital
17 Dec 2012 | by Nathalie Nahai
from a bit of customer engagement and word of mouth. According to Nielsen s Global trust in ...
Think BR: Making ads work globally
14 Dec 2012 | by Eleanor Thornton-Firkin
'It won't work here' is a familiar phrase to all of us who are involved in global campaigns, writes...other markets. Another characteristic, indeed a defining one, of a truly successful global ad is ...
Think BR: Exploring effectiveness
07 Dec 2012 | by Janet Hull
position itself as a global city, and a hub for business, financial services and culture, advertising has a ...
Think BR: Samsung and shopper numbers
06 Dec 2012 | by Frank Jellinek
their Samsung Pin stores in key locations across London as part of their global Samsung SIII handset ...
Think BR: Go East - the opportunity for luxury brands in China
05 Dec 2012 | by Debbie Bond
contact centre to manage a global customer base, there is a balancing act between the ability to recruit ...
Starbucks: has its tax offer come too late?
04 Dec 2012 | by Noelle McElhatton
was already a target for anti-capitalist protesters who made Starbucks the anti-hero of US global ...
Think BR: Why Dunkin Donuts' trade mark attempt failed
30 Nov 2012 | by Fiona McBride
The US Patent and Trademark Office (US PTO) has rejected global fast food chain Dunkin Donuts ...
Think BR: The return of the community
28 Nov 2012 | by Matthew Gidley
decades. Uprisings themselves are an indicator of this change in global currency and a shift in power ...
Think BR: So you think you know the Chinese market?
16 Nov 2012 | by Toby Southgate
sector is a key source of its global competitive advantage. Reality shift: Traditionally known ...
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