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A warning for those plotting a digital shopping spree

things analysts seem to crave. The biggest headline to emerge from the day, aside from the global ad ...

A view from the top

. David Sable is the global chief executive at Y R ...

John Shewell: Is the public sector relevant?

communities. All this chimes with the global Prosumer Report published earlier this year by Havas, which ...

Droga5 endorses London as a global creative hub

each 1 of adspend returns 6 to GDP, it completes a picture of London (in particular) as a global ...

Upwardly mobile Macdonald shows Teflon qualities

new-business tables or the creative awards, so he s obviously made a big impression on the new global chief ...

A view from the top

Lindner and Gustavo Martinez, I get on a global management video conference call with all of us being ...

Get the balance right at the top

's tough climate. Sue Garrard is senior vice-president of global comms at Unilever. ...

A view from the top

call. I land in time for a goodbye dinner with PepsiCo s global chief marketing officer, who is moving ...

There is nothing weird about questioning your marketing assumptions

by an article at psmag.com. It made me wonder how much global marketing practice has changed since ...

A view from the bottom

I was lucky enough to join a great, dynamic team. PHD's new Unilever Global Strategy Unit has ...

 

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