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Think BR: How to maximise your intangibles in a potential insolvency situation

27 Dec 2011 | by Stuart Whitwell

The global economic outlook is bleak, with Europe in crisis and shrinking economies struggling to ...

Think BR: 'Tis the season to obsess about trends

21 Dec 2011 | by Richard Huntington

presentation on trend predictions for 2008 that contained the phrase "global economic cataclysm". And ...

Danny Rogers: Reasons for cheer in a year of two halves

15 Dec 2011 | by Danny Rogers

fast-growth digital comms businesses. Their innovation and energy will find global markets in the new media ...

Think BR: Brand consistency in a fragmenting world

12 Dec 2011 | by Steve Puttock

etc) who also report to different client contacts that work in silos. In addition, for global ...

Think BR: Moving media measurement into the 21st Century

12 Dec 2011 | by Rhys McLachlan

. This isn t to denigrate BARB which is, rightly, held up as the global flag-bearers for the measurement ...

Think BR: Be bold! Thoughts on the IPA West Coast Interactive Mission

09 Dec 2011 | by Becca Saraga

. Maybe it's time we took on some of their practices, writes Becca Saraga, global business development...should be bold enough to take the same approach. Becca Saraga, global business development director ...

Jeremy Lee: Put the violins away, the media industry has done pretty well

08 Dec 2011 | by Jeremy Lee

can still produce global belters. And who would have thought that Channel 5 would finally manage to ...

Is it irresponsible to play up pester power in the current economic climate? The Marketing Society Forum

08 Dec 2011

YES - Alison Brolls, Global head of marketing planning, Nokia Regardless of the economic ...

Claire Beale: Adland needs principles as Britain goes on strike

01 Dec 2011 | by Claire Beale

David Jones, the global chief of Havas, is not a man shy of his own achievements....conscience. Euro RSCG created the "Tck Tck Tck" campaign for the Global Humanitarian Forum and he is a ...

Editor's Comment: China: the next marketing power

30 Nov 2011 | by Noelle McElhatton

This is about to change as brands such as Tsingtao, Li-Ning and Lenovo scale up their global ...

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