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Think BR: Advertisers hold firm in face of global challenges

18 Oct 2011 | by Christian Schmalzl

The uncertain global economy might be causing a few nerves, but it is having little negative effect...Watching the news should make any marketer concerned. If the global economy really is in a bad way ...

From DM Bulletin to Data and Direct Bulletin

13 Oct 2011 | by Daniel Farey-Jones

the right data is key. On the demand side, WPP, for one, has created a proprietary global audience ...

Claire Beale: Time to ditch the gloom and choose reinvention

13 Oct 2011 | by Claire Beale

. And then the big global client calls to discuss fees. One network boss told me about his latest ...

On the Campaign Couch...with JB

13 Oct 2011

succumbed to the siren call of promotion. You haven't become an executive global network multinational ...

Danny Rogers: College Hill's sale points to sector growth

13 Oct 2011 | by Danny Rogers

investment to spearhead its global ambitions. It is the same reason WPP recently merged two comms ...

Ian Monk: Foxy Knoxy scores uneasy PR coup

13 Oct 2011 | by Ian Monk

innocent for 26 years must be a candidate for global accolades. And yet for some a concern may persist ...

Think BR: It's a golden age for cross-border magazines, says Fipp's leader

06 Oct 2011 | by Chris Llewellyn

Chinese publishers launching in Turkey. Truly global coverage from east to west, pole to pole. So sure ...

Danny Rogers: Air industry needs a co-ordinated policy

04 Oct 2011 | by Danny Rogers

Walsh is instead demanding a co-ordinated, global approach to climate change that would involve ...

Asos' acid test: marketing to young men

14 Sep 2011 | by Noelle McElhatton

global advertising campaign is targeting young men. These guys don t pore over fashion mags, so Asos and ...

Helen Edwards on Branding: The flipside of the pancake

14 Sep 2011 | by Helen Edwards

momentum that made the difference. - Focus on new global markets This is already the strategy at big ...

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