Perspective: It's the bottom line that counts - but not during Cannes
30 Jul 2010 | by Richard Exon
its global reach and its unrepentant focus on craft and conceptual thinking in all channels. It is ...
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Think BR: Olympic global sponsors line up to do battle
30 Jul 2010 | by Charlie Dundas
the Sponsorship Olympics is already intense. Charlie Dundas, global head of partnerships at MediaCom...years away. The announcement that Procter Gamble will become the 11 th global sponsor of the games ...
CREATIVE STRATEGY: Are agencies marketing themselves out of the current mess?
29 Jul 2010 | by Simon S Kershaw
really. Nowadays, it seems, BBH is more concerned to stress its global reach than rage against the ...
Danny Rogers: Olympic sponsors must engage to win
28 Jul 2010 | by Danny Rogers
with these huge global events than simply brand association. Many of the partners of London 2012 are ...
Editor's Comment: Can Barry Scott sell condoms?
27 Jul 2010 | by Gareth Jones
Reckitt Benckiser's newly promoted global category director, Phil Thomas. He is a savvy marketer who will ...
Perspective: Time we faced up to the fact that beta isn't always better
23 Jul 2010 | by Mark Cridge
could miss it." Mark Cridge is the global managing director of Isobar ...
Perspective: Why England really won the World Cup; for creativity in ads
16 Jul 2010 | by Ivan Pollard
on football during this glorious global festival is that you get to see some of the biggest ads in ...
Editor's comment: Going Gaga
14 Jul 2010 | by Gareth Jones
While hits including the infernally catchy Poker Face may have made Lady Gaga a global star, it ...
Helen Edwards on Branding: In with the in-crowd
14 Jul 2010 | by Helen Edwards
will include marketers from across the global territories, as well as cross-disciplinary representation ...
Opinion: The Marketing Society Forum - Could digital technology breathe new life into loyalty schemes?
14 Jul 2010 | by Staff
the noise before defeat.' YES - STEVE HARDING, GLOBAL CHIEF EXECUTIVE, OGILVYACTION This is ...
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