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Editor's comment: City brand in need of goal fest

, the club's ambitious plans to become a global brand capable of challenging Barcelona, Liverpool and ...

Think BR: In the digital world, 'test and learn' strategies are crucial

assess new options. Christian Schmalzl, global investment director at MediaCom, shows how to survey new..., MediaCom clients spend up to 5% of their budgets testing and learning. Indeed some global advertisers set ...

Think BR: Sunshine and smiles at the Barbican

This week's RTS conference reflected the improving mood of the TV industry, offering a global...impressive line-up of speakers made it clear that TV is now a global, multi-platform, multi-technology ...

Perspective: Best of the blogs

. http://adcontrarian.blogspot.com IS IBM REALLY 'BETTER' THAN APPLE? Interbrand has just released its 2010 Best Global Brands ...

Helen Edwards on Branding: Apple of their eye

, senior marketers are gathering their global teams together to play videos of the iPad launch before ...

Opinion: The Marketing Society Forum

, Digital director, MediaCom Edinburgh As is often the case with a major release from a global consumer ...

Jeremy Lee on Media: No news is not good news

left the channel two years later when Chrysalis was bought by Global. He joined Turner Broadcasting in ...

Perspective: Why helping to save the planet can also help to save adland

the global managing director of Isobar. ...

Editor's comment: The power of prediction

facial hair, for starters), but, as the former Procter & Gamble global marketing chief points out on page

Helen Edwards on Branding: The accidental sponsor

thirteenth Paralympics, in Beijing in September 2008, attracted a global audience of more than 3.8bn - not ...

 

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