Think BR: Trading places
02 Dec 2010 | by Carsten Lind
Places. Facebook s status as a global brand makes its battle for acceptance easier while the need to ...
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Think BR: Google's Groupon bid is a nod to where marketing spend is headed
08 Dec 2010 | by Mark Palmer
Groupon its cut, which is usually 30%-50%. It now has approaching 3,000 staff worldwide and its global ...
Think BR: Are big agencies failing to engage in local?
22 Nov 2010 | by Duncan Ogle-Skan
Directories), was billed as "an independent platform for knowledge sharing and networking for global thought ...
Think BR: In the digital world, 'test and learn' strategies are crucial
11 Oct 2010 | by Christian Schmalzl
assess new options. Christian Schmalzl, global investment director at MediaCom, shows how to survey new..., MediaCom clients spend up to 5% of their budgets testing and learning. Indeed some global advertisers set ...
Opinion: The Marketing Society Forum
22 Sep 2010 | by Staff
, Digital director, MediaCom Edinburgh As is often the case with a major release from a global consumer ...
Editor's comment: The power of prediction
15 Sep 2010 | by Gareth Jones
facial hair, for starters), but, as the former Procter & Gamble global marketing chief points out on page
Perspective: Digital needs to be allowed to fulfil its awesome potential
20 Aug 2010 | by Mark Cridge
difficult to do that interest justice. Mark Cridge is the global managing director of Isobar ...
Think BR: Advertisers must participate in net neutrality debate
11 Aug 2010 | by Jack Wallington
seen the biggest innovations like Facebook, Google and YouTube blossom into entirely new global ...
Perspective: Time we faced up to the fact that beta isn't always better
23 Jul 2010 | by Mark Cridge
could miss it." Mark Cridge is the global managing director of Isobar ...
Andrew Walmsley on Digital: Print and be damned?
07 Jul 2010 | by Andrew Walmsley
it comes to landing scoops, but also dispenses with the need to maintain costly global networks of ...
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