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Opinion: The Marketing Society Forum - Can Unilever justify running both its Dove and Lynx campaigns?

12 Dec 2007

. It just goes to show how a global campaign is rightly tailored to each market. More importantly, it ...

Raymond Snoddy on media: Let your good reputation precede you

12 Dec 2007

academic specialists in acid rain. In contrast, Simon McPhillips, head of global media at BP, which does ...

VIEWPOINT: Recognise your worth and ask for more funds

05 Dec 2007

) 22.08.07 - Global comms is crying out for new talent : Featuring Hill Knowlton chairman and CEO Paul ...

VIEWPOINT: Do not let the media drive the England agenda

28 Nov 2007

) 22.08.07 - Global comms is crying out for new talent : Featuring Hill Knowlton chairman and CEO Paul ...

OPINION: PR must be priority for next England boss

28 Nov 2007 | by Ian Monk

. Global sponsors and commercial stakeholders form key audiences that must be addressed. So too do the fans ...

VIEWPOINT: Back CSR campaigns up with credible intent

21 Nov 2007

) 22.08.07 - Global comms is crying out for new talent : Featuring Hill Knowlton chairman and CEO Paul ...

VIEWPOINT: Media analysis needs to be immediate

15 Nov 2007

for the WMP version (PC) OR here for QuickTime (MAC) 22.08.07 - Global comms is ...

LEADER: Sound advice from comms veterans

14 Nov 2007 | by Danny Rogers

Will Greenwood s testimonial event. Some central themes emerged. All agree global media have never ...

Mark Ritson on branding: The day Guinness finally lost its way

14 Nov 2007

the global Advertiser of the Year. The advertising prizes have continued, most recently with a ...

Letter - The aviation industry does have supporters

09 Nov 2007

, yes, the downsides are often overplayed given that it only accounts for two per cent of global CO2 ...

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