each 1 of adspend returns 6 to GDP, it completes a picture of London (in particular) as a global ...
was a matter of national pride. A Turkish brand playing on a global scale and being paired with the ...
Attending the ABTA 2012 travel industry conference in Turkey last week was a timely reminder of the hot growth markets that exist closer to home than the lauded BRIC (Brazil, Russia, India, China) countries.
global campaign into the mix, a host of new challenges emerge. While many might expect a mobile ...
Global advertising campaigns may be popular with finance directors seeking to save money, writes...four regional ads (versus one global one), you are funding the indulgences of four TV production ...
Grayling's new Global PULSE survey - the results of which are published this week - provides an...regions, but nevertheless highlights some significant trends. Most noticeable is a global tendency for ...
placed front and centre as the global creative hub for triumphant Chinese brands looking to ...
efficiency and local consumer resonance. Yet 'cross border' or 'global' hides a multitude of questions ...
The uncertain global economy might be causing a few nerves, but it is having little negative effect...Watching the news should make any marketer concerned. If the global economy really is in a bad way ...
. Nowhere is this more true than in global branding - that seductive ideal of alignment behind a single ...
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