Arif Durrani: Cannes 2012 suggests doing good is now good business
28 Jun 2012 | by Arif Durrani
can use this wired, global network to create advocates for our brand. Remaining relevant is the key ...
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Arif Durrani: London 2012 ad blackout brings commercial Games into focus
18 Jul 2012 | by Arif Durrani
have, in addition to IOC s often criticised global partners like Coca-Cola, McDonald s and Dow Chemical ...
Arif Durrani: Is marketing at a crossroads?
14 Mar 2012 | by Arif Durrani
that drew upon global trends in behaviour and consumption, I believe Weed might have captured the ...
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