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UK football needs brand Beckham

global media. Initially he was not the most confident at speaking to the media. However, after taking ...

Man U plays Fergie exit to perfection

Twenty-seven years on, the US-owned global corporate entity from which Sir Alex's departure was ...

Boeing glides over Dreamliner crisis

months later the global fleet was grounded. Paradoxically, Boeing's reputation hasn't been ...

John Shewell: Is the public sector relevant?

communities. All this chimes with the global Prosumer Report published earlier this year by Havas, which ...

Get the balance right at the top

's tough climate. Sue Garrard is senior vice-president of global comms at Unilever. ...

M: shows selling up does not always pay off

). The deal was set to super-charge M:'s global growth - a similar rationale to recent private equity ...

Pistorius trial could become PR circus

Oscar Pistorius' killing of his model girlfriend has provided the global news networks with a...from him of global sponsorship deals such as Nike. Perceptions of the Pistorius family were again ...

Passion outweighs profits in new era

customers, gaining ground on the global mega-corporations that still seem to dominate most industries....to them. Within five years the old way of doing things will be dust. Global mega-corporations have ...

CEOs undervalue the common touch

, who he has to lead, and what they think the company stands for. Given it is a genuinely global company ...

A battle to balance growth with costs

group's transition from small to larger global accounts and aligning costs to this new strategy. But ...

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