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Think BR: Brands need to wise up fast to how they look on tablets

26 Nov 2012 | by Eric Feinberg

rise in global tablet sales, over 90% of our 600 customers still serve their traditional website ...

Think BR: In the digital world, 'test and learn' strategies are crucial

11 Oct 2010 | by Christian Schmalzl

assess new options. Christian Schmalzl, global investment director at MediaCom, shows how to survey new..., MediaCom clients spend up to 5% of their budgets testing and learning. Indeed some global advertisers set ...

 

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