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Think BR: SXSW Interactive...It's all about the second screen

dynamics can solve all the world s problems, from customer loyalty to global warming, by influencing ...

Think BR: The world is going hyperlocal

effect is that it reduces the importance of global hot spots. Hyperlocality means every street, every ...

Think BR: In the digital world, 'test and learn' strategies are crucial

assess new options. Christian Schmalzl, global investment director at MediaCom, shows how to survey new..., MediaCom clients spend up to 5% of their budgets testing and learning. Indeed some global advertisers set ...

Opinion: The Marketing Society Forum

, Digital director, MediaCom Edinburgh As is often the case with a major release from a global consumer ...

 

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