Search results for "Global"

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Media Training: Close the culture gap

10 Dec 2004

Companies on the global stage must ensure they can tailor messages to suit local markets, says...be ignored when a company is trying to get its message over to a global audience. The embarrassment ...

Brand Health Check: Gola

08 Dec 2004 | by Drew Barrand

global rivals. Will a fashion-led strategy help it regain its cool?.... Then came the competition. Backed by marketing budgets that Gola had little chance of matching, global ...

Media Headliner: Robert Ray's youthful image belies experience

03 Dec 2004

was in the offing), Ray jumped at the chance to head the specialist global business unit that the ...

European PR: Managing Europe

19 Nov 2004

independent and stands on its own two feet, albeit wholly or majority-owned by GCI (ie Grey Global Group ...

Online Publishing: Spot the difference

12 Nov 2004

it's this global audience that the PR industry has failed to use. We still only really get contacted ...

The death of rock'n'roll?

11 Nov 2004

's global top 50 list of leading marketing thinkers . He is author of 'Essential Law for Marketers ...

Marketing League Table: New media Top 100

03 Nov 2004 | by Drew Barrand

digital channels, contributing to a 20% upturn in global marketing spend on new media during 2003. 'The ...

News Distribution: Wire solution?

29 Oct 2004

human-interest areas and we would welcome ideas,' says Reuters global head of PR, media and editorial Susan ...

Networker: David Bell - Judgement Day

29 Oct 2004

, displacing its global chairman, Jim Heekin, who leaves the company. Earlier in the month, the merger of ...

The Coca-Cola Challenge

22 Oct 2004

Coke's ad strategy has fluctuated between global and local for years. Jane Bainbridge asks if the...source dubbed Coke, revealed that, once again, it was looking for a global advertising message in a bid ...

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