Open-source marketing comes of age
25 Jan 2013 | by Suzy Bashford
bigger role,' says Ladislas Beuzelin, global brand manager, Pringles. 'This doesn't mean we let them do ...
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Which FTSE100 company performs best on social media?
31 Jan 2013 | by Kate Magee and Mark Banham
last full report in December 2011, BP has opened a Twitter account that covers global issues (@BP_Press ...
Healthy eating: Change4Life check-up
24 Jan 2013 | by Kim Benjamin
consultancy Clearhound, and a former global brand director at Bupa and vice-president of innovation at PepsiCo ...
On the creative floor: Del Campo Saatchi & Saatchi
24 Jan 2013
Saatchi, the global network. Finding a place to settle into took some time. It had to be spacious ...
Kao UK's Giles Gordon on reaching today's beauty consumers
24 Jan 2013 | by Nicola Kemp
is technology, the second is genuine consumer insight from the global research department, and the ...
Forward Thinking: Global trends - Strategy Dynamics Global SA - The ownerless economy
23 Jan 2013
distributed, not what can. As we outline in 'The Global Trends Report 2013: Towards a Distributed World ...
Forward Thinking: PR - Weber Shandwick - Breaker's dozen
23 Jan 2013
build those relationships. Several years into the global financial crisis, there's still no end in sight ...
Forward Thinking: Interview - Kiddicare's multichannel masterplan
23 Jan 2013 | by Jane Bainbridge
stores. It also has global aspirations for Kiddicare.com. To ensure that Kiddicare stores aren't ...
Unilever's Jon Goldstone: A great brand can't stand for 'cheap'
17 Jan 2013 | by Jane Bainbridge
brands Flora, PG Tips, Knorr and Magnum as part of a global business that has placed creativity and ...
Marketers stuck in job stasis must refocus to meet the digital challenge
17 Jan 2013 | by David Benady
750,000 'likes', Skittles is in the top five global brand pages, while Hubba Bubba has gained 1m fans this ...
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