Search results for "Global"

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Marketing abroad: Further afield

09 Dec 2008

holding cut-price events are over, as emerging markets become more sophisticated. Global perspectives ...

Why women are the superior marketing sex

08 Dec 2008 | by Mark Ritson

. Men, in contrast, are more likely to rely on global rules and generalised principles. These ...

The Marketing Profile: Ed Culf of General Mills

02 Dec 2008 | by Gemma Charles

LONDON - General Mills' UK marketing director is developing marketing bravery and a global approach...relationship characterised by 'cross-fertilisation' and a 'proper global approach'. In General Mills' case, he ...

What it's really like inside Paramount UK

02 Dec 2008 | by Becky Wilkerson

global one, so there are definitely lots of oppo-r-tunities for career development. Does the marketing ...

Value of arts sponsorship lies in its niche appeal

02 Dec 2008 | by Ed Kemp

schoolchildren across 36 countries. HSBC, meanwhile, runs one of the world's most expansive global art and ...

The Marketing Profile: Matt Webb of Hamleys

25 Nov 2008 | by Miranda Fitzgerald

the global economy. The schedule is to open six stores a year for the next three years, with future ...

Marketing round table: outsourced contact centre bosses expect to pick up business during downturn

24 Nov 2008 | by Richard Abbott

primarily with the public sector. Bruce MacLeod is managing director, private sector, at Vertex, a global ...

The Marketing Profile: Christian Stein of Peugeot UK

18 Nov 2008 | by Alex Brownsell

are part of a global set-up, Stein is looking for the agency to up its game. 'We want to develop a 360 ...

Sampling a product versus experiencing the brand

18 Nov 2008 | by Mary Cowlett

' behaviour,' says Cameron Day, global business development director at Iris Experience, which runs 'active ...

What it's really like inside Procter & Gamble

12 Nov 2008 | by Becky Wilkerson

times a day. P G invested $8.6bn in global advertising and marketing in the year to June 2008. The ...

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