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David Baker, Action Global Communications: A genuine cultural centre

01 Dec 2008 | by David Baker, Action Global Communications

for visitors and residents - an essential ingredient in Abu Dhabi becoming a global cultural hub ...

Sunil John, Asda'a Burson Marsteller: The new global generation

01 Dec 2008 | by Sunil John, Asda'a Burson-Marsteller

A survey of attitudes of Arab and Western young people reveals key differences in their outlook.

Going Global: Ads that travel

28 Nov 2008 | by Guy Gilpin, Mother Tongue Writers

A poor proposition is poor in any market. Effective global campaigns must start like any other...for centralised global advertising often seem to be swimming against the tide. "Let the markets be ...

Going Global: Defensive vs disillusioned

28 Nov 2008 | by Randy Weeks, Mick Stoves, Palmer Hargreaves Wallis Tomlinson

that Formula One sponsorship will get you a global reach of 55 million people per race and a positive ...

Going Global: Whole world in your hands

28 Nov 2008 | by Suzanne Bidlake, associate editor (reports), Campaign

hurdles to go global....their multi-layered complexity. Not least among them: is there such a thing as a global consumer ...

Going Global: Read all about it

28 Nov 2008 | by Sibel Uener, Gruner + Jahr

disaster if the local environment is not properly assessed. Although "think global, act local" has been ...

Going Global: Think bigger and smaller

28 Nov 2008 | by Douglas Broadley, Eduardo A Braniff, Imagination

Going global is about creating value in communities around brands, not just comms campaigns....The time has come to throw out the "think global, act local" mantra. And, while we're at it, let ...

Going Global: Spanning the digital universe

28 Nov 2008 | by Daniele Fiandaca, Wayne Arnold, Xu Rui Profero

brands and agencies? Arnold: At even the most basic level, ideas can be influenced by almost any global ...

Going Global: Images travel - but ideas thrive

28 Nov 2008 | by Perry Valkenburg TBWA\

, in our business, we're constantly grappling with the global management of ideas. Ironically, despite ...

Healthcare: Global Fund turns to MS&L for support

28 Nov 2008 | by Gemma O'Reilly

MS&L is to handle PR support for The Global Fund, which is ploughing billions of dollars into the...work with The Global Fund on its public, media and political events in 18 countries throughout Asia ...

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