Search results for "Global"

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Media Training: Close the culture gap

10 Dec 2004

Companies on the global stage must ensure they can tailor messages to suit local markets, says...be ignored when a company is trying to get its message over to a global audience. The embarrassment ...

Media Headliner: Robert Ray's youthful image belies experience

03 Dec 2004

was in the offing), Ray jumped at the chance to head the specialist global business unit that the ...

Marketing League Table: New media Top 100

03 Nov 2004 | by Drew Barrand

digital channels, contributing to a 20% upturn in global marketing spend on new media during 2003. 'The ...

News Distribution: Wire solution?

29 Oct 2004

human-interest areas and we would welcome ideas,' says Reuters global head of PR, media and editorial Susan ...

The Coca-Cola Challenge

22 Oct 2004

Coke's ad strategy has fluctuated between global and local for years. Jane Bainbridge asks if the...source dubbed Coke, revealed that, once again, it was looking for a global advertising message in a bid ...

The dog with a bigger bite

19 Oct 2004

! Ardi Kolah appears on the Chartered Institute of Marketing's global top 50 list of leading marketing ...

View From The Top: The City gent

17 Sep 2004 | by Adam Hill

global source of news, comment and analysis in print and online.' Online agenda Revenue from FT.com ...

Goodchild faces toughest challenge with launch of Cut

26 Aug 2004 | by Claire Billings,

round-up of the week’s celebrity and global news with a lower dose of the traditional pictures that usually ...

Newcombe's safe hands help Marie Claire in evolution

05 Aug 2004

interested in fashion didn't mean they had to be ill-informed about the global socio-political issues of the ...

Media: Back in love with reality

21 Jul 2004

worldwide entertainment at FremantleMedia Productions, was behind LWT's Blind Date. Now he's a global ...

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