Companies on the global stage must ensure they can tailor messages to suit local markets, says...be ignored when a company is trying to get its message over to a global audience. The embarrassment ...
Companies on the global stage must ensure they can tailor messages to suit local markets, says...be ignored when a company is trying to get its message over to a global audience. The embarrassment ...
global rivals. Will a fashion-led strategy help it regain its cool?.... Then came the competition. Backed by marketing budgets that Gola had little chance of matching, global ...
was in the offing), Ray jumped at the chance to head the specialist global business unit that the ...
independent and stands on its own two feet, albeit wholly or majority-owned by GCI (ie Grey Global Group ...
it's this global audience that the PR industry has failed to use. We still only really get contacted ...
's global top 50 list of leading marketing thinkers . He is author of 'Essential Law for Marketers ...
emphasised the positive aspects of global trade and placed the number of jobs going offshore in context. It ...
digital channels, contributing to a 20% upturn in global marketing spend on new media during 2003. 'The ...
human-interest areas and we would welcome ideas,' says Reuters global head of PR, media and editorial Susan ...
to remove filters