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Superbrands case studies: Adidas

22 Aug 2003

attention of each of the major global sports brands. However, only Adidas can lay claim to a heritage in the ...

Profile: Kai Boschmann, Burger King International

08 Aug 2003 | by Ian Hall

Burger King comms director takes up the baton on global health concerns....are tough times for PROs at the US fast-food giants, which are feeling the repercussions of global ...

 

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