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Superbrands case studies: Carat

, below-the-line communications companies, sponsorship specialists and market research businesses. On a global ...

PROFILE: Marcia Silverman, Ogilvy PR Worldwide

new role as global chief executive of Ogilvy PR Worldwide rather difficult....for the agency. The latest PRWeek global rankings (2 August) show a 14 per cent drop in global income ...

Superbrands case studies: Citigate Dewe Rogerson

up international PR networks. Global reach meets the needs of multinational clients and of ...

BROADCAST: Who's in control of radio promotions? - Media buyers have muscled in on radio promotions. PROs should try to claim them back as editorial placements, writes Chris Scott

stunned that they came back within a few days and said they wanted to do it.' However, the global ...

Superbrands case studies: Hill & Knowlton

business issues are global, a number of global specialist "asset groups" have been established to provide ...

Superbrands case studies: J Walter Thompson

the foremost brands within the global communications marketplace, which commanded worldwide ...

Superbrands case studies: Landor

leading global players in the branding consultancy market. In the UK, it main competitors include ...

Superbrands case studies: McCann-Erickson

, Greene King and P O Portsmouth boosted business to record levels. The agency was voted AdWeek's Global ...

Keeping Havas in the global game

rather than a series of piecemeal buys if Havas is to remain a global player. But this is not the best ...

The lost treasures of sponsorship

marketing promotions failed during the World Cup. Why do global marketing behemoths pay such large amounts ...

 

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