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Vouchers and gift cards: Corporate incentives

. However, with economists predicting a difficult global financial recovery ahead, the incentives sector ...

Agency of the Year 2007: Sales Promotion Agency of the Year - Best of the rest

forged ahead with creating its global network, opening offices in Los Angeles, Delhi and Sydney. Iris ...

Superbrands case studies - Cobra Beer

beer and to make it a global brand. It s been a little over 16 years since the first shipment of ...

The questions marketers should be asking ... but never do

of good global citizenship proudly displayed in its stores, the coffee-shop chain made significant ...

How to make everyone green without the guilt

Batten down the marketing hatches, here comes another piece about climate change, global warming

League Table: Sales promotion - Sales promotion Top 45

ability to deliver on a global basis, which will ensure some bigger contracts continue to come their way ...

Work within a brand vision

a lot of corporations," says Anne Marie Stebbings, global marketing director. "Marketing is ...

The lost treasures of sponsorship

marketing promotions failed during the World Cup. Why do global marketing behemoths pay such large amounts ...

A very Coors cons-beer-acy -- The Lowbrow Lowdown

to life. To others, it's a high-tech car toy they keep meaning to figure out how to use. It's Global ...

 

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