Search results for "Global"

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From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'

07 Dec 2011 | by Rachel Barnes

late for Britain to take the fight to upstart emerging markets. 'We are allowing our global status ...

The Chinese are coming

30 Nov 2011 | by Rachel Barnes and Sarah Shearman

global launch pad and a chance to 'upgrade the brand image'. Li-Ning currently sells only its ...

Is Amsterdam now back in business?

24 Nov 2011 | by John Tylee

. Adidas last year moved its global account out of 180 Amsterdam and into Canada's Sid Lee. Some also ...

Can LBi bring cohesion to its blending promise?

24 Nov 2011 | by Katherine Levy

, SapientNitro and AKQA, as well as some local market boutiques that can't compete with them on a global scale ...

Brand Health Check: Olympus

24 Nov 2011 | by Rachel Barnes

was the sum involved. The resulting global media coverage led to a massive dent in Olympus' share ...

Sector Insight: watches and jewellery

23 Nov 2011 | by Jane Bainbridge

jewellery has been hit by the global economic situation. Spending on these highly discretionary items can ...

Strong balance sheets leave the top Private Plums in a profitable position

17 Nov 2011 | by Bob Willott

part or wholly by global groups. Beattie McGuinness Bungay is the most recent example of an agency that ...

Reckitt Benckiser sexes up the kitchen cabinet

10 Nov 2011 | by John Tylee

want from them," Gaa declares. So no pressure, then, on Euro RSCG, appointed as RB's global creative ...

Unilever is on a quest for magic - and failure is an option

03 Nov 2011 | by Loulla-Mae Eleftheriou-Smith

organisation that comes with it; the global realisation that we have to live sustainably; and embracing the ...

Rugby sponsorship: The calm before the scrum

28 Oct 2011 | by Alex Brownsell

'breakfast pies' and ale. Similarly, Mark Cameron, brand extension director, global marketing, at RWC ...

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