Search results for "Global"

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Close-Up: Live Issue - Do advertisers need global digital specialists?

09 Dec 2005

Coca-Cola, GlaxoSmithKline and L'Oreal want global digital networks. Good luck finding one, Larissa...more and more money going into the medium, do they need a global strategy for digital rather than an ...

Allan must preserve culture of Group M memberagencies

09 Dec 2005 | by by Ian Darby,

MindShare man Kelly Clark, and ultimately to Group M's global boss, Irwin Gotlieb. So maybe MindShare ...

Santa's sack 2008

05 Dec 2005 | by by Ardi Kolah

's relationship with consumers as well as adding to the bottom line. Global market Globally, brand licensing ...

Is Berliner Guardian a winner?

25 Nov 2005

global marketing and media manager of Nokia, does not agree. She says the situation looks encouraging ...

Media Analysis: Outdoor's extras under siege

02 Nov 2005

compliance requirements in the US,' concludes Media Audits global accounts director Martin Sambrook. ...

Mark Ritson on Branding: Skype's call is worth the disruption

02 Nov 2005

called from. The SkypeOut Global rate, which applies to the most popular call destinations, is equivalent ...

Media: Perspective - De Nardis can help wipe out nostalgia trips atAegis Media

28 Oct 2005 | by by Ian Darby

is still a job to do at Aegis and a clear rationale for the appointment of a global chief executive ...

Perspective - How will M&C adjust to life after BritishAirways?

14 Oct 2005 | by Claire Beale,

Saatchi & Saatchi, played a vital role in building BA into a global phenomenon. The "world's favourite ...

Media Perspective: Omnicom's global PHD plan has been a long timecoming

30 Sep 2005 | by by Ian Darby,

Omnicom announced last week that it is to back the global expansion of PHD. Given that it has made...own PHD as a second global media network. Omnicom sources say that the timing is coincidental and ...

News Analysis: Slow off the grid

21 Sep 2005 | by Ed Kemp

in developing markets such as China may well see A1 as a launch pad to becoming a global player ...

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