Is OMG's hiring of Talon a defining moment for outdoor?
07 Feb 2013
Outdoor, the previously minor outfit headed by Eric Newnham, the former Kine-tic global chief executive ...
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From clicks to yardsticks
07 Feb 2013 | by Simeon Duckworth
to misinterpret,' warns Simeon Duckworth, global head of analytics at Mindshare. Writing in the ...
The rising admission price for football sponsorship
01 Feb 2013 | by Richard Gillis
regionally specific sponsorship to a global partner is a smart move,' explains Pratt. You gain access to a ...
British Airways takes flight with Comber
31 Jan 2013
that has replaced the roster of small shops previously running BA s global digital business. Is she ...
Last-mover advantage: when brands should avoid taking the lead
24 Jan 2013 | by Jane Bainbridge
think of some of the biggest, most successful global brands - Google, Amazon, Gillette, Facebook ...
Home-front battle: Global vs regional straplines
22 Nov 2012 | by Alex Brownsell
global marketing under the line 'That calls for a Carlsberg', which it claimed had been first used in the ...
Sector Insight (interactive): televisions
21 Nov 2012 | by Jane Bainbridge
with Vodafone, most recently as global head of marketing for Vodafone internet services but also in ...
IKEA: A family meal through a child's eyes becomes a bright, bold, joyous gathering of giant toys
20 Nov 2012 | by Andy Nairn, chief strategic officer, Dare
has taken steps to keep its prices keen. However, you don t post record global profits, as Ikea has ...
Who will win the tablet ad wars this Christmas?
15 Nov 2012
global media spend believed to be pushing the 1 billion mark. Research from Kantar shows that one in ...
Diageo aims for full marks
07 Nov 2012 | by Noelle McElhatton and Gemma Charles
Theories abound as to why the global drinks company has issued a 'shooting for 10' rallying cry...will have experienced both sentiments when they heard such a rallying cry from the global drinks ...
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Account Director
SAHARA Communications
£3,000-4,000 per month Tax Free with accommodation included., Dubai- International -
PR and Media Officer - Fundraising (maternity cover)
Macmillan Cancer Support
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TTA Public Relations, Chime plc
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PR Manager - Brilliant consumer brand in lifestyle + leisure
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The Works
£28000 - £35000 + benefits, London
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