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29 Mar 2012
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Why we're loving ... Tim Bret-Day photographer; David Bray collage artist
29 Mar 2012
Why Virgin Atlantic is running a global campaign that recreates the Union Flag using imagery of the
ISBA conference: with brands getting over their first crush on social media, what happens next?
27 Mar 2012 | by Gemma Charles
marketers 'live the space'. Jay Altschuler, the company's director of global media innovation, said it ...
Battle of the tech patents: is marketing the winner or loser?
14 Mar 2012 | by Stuart Derrick
the latest global brand to enter the fray last month, demanding licensing fees from Facebook for ...
Latest arrivals expected to take Initiative higher
08 Mar 2012
The London media agency has a new management team, and now a new global boss in Jim Hytner, Maisie...global chief executive of the forecast and negotiation arm, MagnaGlobal. In another shift, both Hytner ...
How can sports marketing utilise social media?
08 Mar 2012
insight, just like any other channel, it won't work. LUCIEN BOYER - global president and chief ...
Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?
06 Mar 2012 | by Adam Woods
deals with Facebook. These global partnerships are substantial media buys Diageo's for $10m and ...
Revolution: Mobile World Congress: The trends taking mobile by storm
06 Mar 2012 | by George Nimeh
global market shares continue to expand. On the first day of the congress, Huawei announced the world ...
Revolution: Special Report - Third parties make the most of mobile
06 Mar 2012 | by Stuart Derrick
Linking Mobile, a UK-based, global mobile affiliate network, and thousands of brochure and test-drive ...
Has radio recovered since the death of COI?
01 Mar 2012
MIKE GORDON, MANAGING DIRECTOR, COMMERCIAL, GLOBAL RADIO - Has radio completely filled the ...
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