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Maxus' global challenge is a turn-on for Sakhuja

The Group M network's global chief will keep the growth going from his base in Mumbai, Campaign...Six months ago, Vikram Sakhuja s phone rang. It was the newly appointed Group M global president ...

'An idiot can put a logo on something, you need to activate sponsorship', says Nissan's CVP global

PRWeek speaks to Nissan's CVP global marcoms Simon Sproule about his sponsorship of Formula 1 team...increase its global awareness of its brand.This weekend, the team won the constructor s championship for ...

Home-front battle: Global vs regional straplines

global marketing under the line 'That calls for a Carlsberg', which it claimed had been first used in the ...

The deal that turns a regional player into a global giant

global game-changer and a potent rival to Omnicom, Interpublic and Sir Martin Sorrell's WPP. "Sorrell ...

All about ... Global's purchase of GMG Radio

circling the wagons to protect its core asset, Guardian News Media. So last week's deal, in which Global ...

How M&C Saatchi finally got its global act going

Worldwide chief Moray MacLennan is confident M&C has at last built the right global agency model...lopsided. And hopes that the Royal Bank of Scotland would be the global client to unite it were dashed when ...

Global Radio picks 'grafter' to lead trading team

Global Radio is a privately owned business and it likes to keep things in the family. Only the top ...

VisitBritain embarks on global campaign to attract tourists beyond the Olympics

's biggest ever global marketing campaign last week. At the launch, he said: 'We should be cutting back on ...

All about ... Global content deals

the long run. For example, look at last week's global deal between Unilever and News Corp, whereby ...

The Advocates - A global marketer with a passion for local brew

Nick Fell, SABMiller's global marketing chief, may be in charge of a portfolio of brands covering...For a moment, you think that Nick Fell, the global marketing chief at SABMiller, is about to lose ...

 

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