06 Dec 2012
The Group M network's global chief will keep the growth going from his base in Mumbai, Campaign...Six months ago, Vikram Sakhuja s phone rang. It was the newly appointed Group M global president ...
PRWeek speaks to Nissan's CVP global marcoms Simon Sproule about his sponsorship of Formula 1 team...increase its global awareness of its brand.This weekend, the team won the constructor s championship for ...
22 Nov 2012
| by Alex Brownsell
global marketing under the line 'That calls for a Carlsberg', which it claimed had been first used in the ...
19 Jul 2012
| by John Tylee
global game-changer and a potent rival to Omnicom, Interpublic and Sir Martin Sorrell's WPP.
"Sorrell ...
05 Jul 2012
circling the wagons to protect its core asset, Guardian News Media. So last week's deal, in which Global ...
10 May 2012
| by John Tylee
Worldwide chief Moray MacLennan is confident M&C has at last built the right global agency model...lopsided. And hopes that the Royal Bank of Scotland would be the global client to unite it were dashed when ...
12 Apr 2012
| by Maisie McCabe
Global Radio is a privately owned business and it likes to keep things in the family. Only the top ...
's biggest ever global marketing campaign last week. At the launch, he said: 'We should be cutting back on ...
02 Feb 2012
| by Alasdair Reid
the long run.
For example, look at last week's global deal between Unilever and News Corp, whereby ...
26 Jan 2012
| by John Tylee
Nick Fell, SABMiller's global marketing chief, may be in charge of a portfolio of brands covering...For a moment, you think that Nick Fell, the global marketing chief at SABMiller, is about to lose ...