Search results for "Global"

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Media Forum: Will privacy initiative work?

28 Apr 2011 | by Alasdai Reid

global digital leader at Mindshare, agrees. He argues that this represents a significant step forward for ...

Close Up: All change at the IPA

15 Apr 2011

Bainsfair who, had things turned out differently, might have been TBWA's global boss by now. David Wethey ...

Media: Double Standards - Can mobile become fully integrated this year?

14 Apr 2011 | by NIck Elsom and Shaun Gregory

. - How important is mobile marketing now? A global marketing director recently told me that online and ...

Carlsberg: Probably a risky rebrand

13 Apr 2011 | by Nicola Clark

Will a unified global campaign dilute the lager brand's connection with UK drinkers? Asks Nicola...and become the fastest-growing global brewer. While chief executive Jorgen Buhl Rasmussen refuses ...

Close-up: Is it time to redraw the regional map?

08 Apr 2011

argues, however, that Mediabrands, under its global chief executive, Matt Seiler, will be better placed ...

Close-up: Will procurement-led roster lead to blander production?

08 Apr 2011

, global marketing services, says: "We are doing this to ensure the highest levels of creativity, quality ...

Profile: Jennelle Tilling, vice-president of marketing, UK and Ireland at KFC

06 Apr 2011 | by John Reynolds

include the global launch of the Quad four-pizzas-in-one product, now a major line for Pizza Hut ...

Brand Health Check: RBS

01 Apr 2011 | by Rachel Barnes

taxpayer largesse is repaid. Yet to do this, it must compete in a global and hugely competitive market, so ...

Close-Up: My Life in Advertising - Christoph Becker, Chief creative officer and chief executive, GyroHSR

01 Apr 2011

, Mr David Bell. If I wasn't working in advertising, I'd be ... a global nomad. In ten years' time ...

Close-Up: Coke hits the right note with 24-hour recording session

01 Apr 2011

, different and important. Iain Tait is the global interactive creative director at Wieden Kennedy. ...

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