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Close-Up: Who lifts advertising's World Cup?

11 Jun 2010

. I'm lost for words. This is a star brief? Nike. The only tick here is the "global" box. I love the ...

'We are not a place for narrow-minded people'

21 May 2010 | by John Tylee

HSBC's global marketing chief, Alex Hungate, wants the bank to elicit the same affection in people...'s global marketing chief compare his brand to Singapore Airlines and Cathay Pacific. And when he goes on ...

 

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