Superbrands case studies: Timberland
09 May 2005
Case study provided by Superbrands . Market We all know the power of a global ...
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Glazer eyes TV windfall
25 May 2005
major slice of United's estimated 75m global fan base. Individual deals The collective negotiation ...
Samsung rides blue wave
05 May 2005 | by Robert Gray
between two rising brands with global ambitions. The agreement, starting on 1 June, is the biggest ...
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