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WPP must ensure that MediaCom UK retains its culture

keeping the MediaCom brand. Its more immediate global concerns will be stripping out cost from the Grey ...

Media Analysis: Making the media a talking point

The wide coverage gained by marketing powerhouse WPP's takeover of Grey Global Group shows there ...

News Analysis: McDonald's faces more obesity flak

the media. Tartan Films admits Super Size Me is unlikely to dent McDonald's global sales, which rose ...

Can Shell survive reserves affair?

punished.’ When he was executed, some of the global condemnation of it was aimed at Shell. In 1996/97, in ...

 

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