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Making the concept of 'brand' meaningful once more

15 Oct 2004

John Dodds, global director of marketing communications for Air Products, a leading global supplier of ...

Joyriding the Olympics is more than a spectator sport

05 Aug 2004

The Olympics is the biggest multi-sport event on the globe with a global audience of nearly 4bn ...

The public sector will need to be more accountable

02 Jul 2004

. Ardi Kolah appears on the Chartered Institute of Marketing's global top 50 list of leading marketing ...

EU gets tough with intellectual property rights piracy

08 Mar 2004

Institute of Marketing's global top 50 list of leading marketing thinkers . He is author of 'Essential Law ...

Getting a pep talk about vitamins and supplements

13 Feb 2004

with interest. Ardi Kolah appears on the Chartered Institute of Marketing's global top 50 list of ...

Superbrands case studies: Coca-Cola

09 Jan 2004

Case study provided by Superbrands. Market Coca-Cola is a truly global brand. Not only is ...

New rules shake up ads in the financial services

09 Jan 2004

have been warned. Ardi Kolah appears on the Chartered Institute of Marketing's global top 50 list ...

 

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