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Media Analysis: Making the media a talking point

The wide coverage gained by marketing powerhouse WPP's takeover of Grey Global Group shows there ...

News Analysis: McDonald's faces more obesity flak

the media. Tartan Films admits Super Size Me is unlikely to dent McDonald's global sales, which rose ...

Can Shell survive reserves affair?

punished.’ When he was executed, some of the global condemnation of it was aimed at Shell. In 1996/97, in ...

Media Analysis: Slimming titles battle for readers

Watchers benefits from its global brand, but that means we get inundated by PROs. One of the main areas ...

News Analysis: Buying into the essence of Edelman

history, with the purchase by US global independent Edelman of UK consumer PR powerhouse Jackie Cooper PR...The takeover also fills a gap in the Edelman UK offering, as family scion and global chief ...

News Analysis: Payback time for creative PR work

creative work.' Brands2Life co-founder Giles Fraser says that the increasingly global nature of media ...

News Analysis: eBay builds PR to safeguard name

. The global site has its metaphorical heels firmly dug into the internet auction marketplace, and it ...

News Analysis: Trio of PR deals fires up Chadlington

. Global network ambition A shock? Not for those in the know at 15-17 Huntsworth Mews, the central London ...

PROFILE: From the Bronx to the board - Lou Capozzi, chairman/CEO, Manning Selvage & Lee

When assessing the rise of Lou Capozzi from an account assistant 35 years ago to the global CEO of...truly global networks. Everyone else, ourselves included, is just multi-locational.' Unusually perhaps ...

News Analysis: Unilever exposed as FitzGerald quits

, points out in reference to the group's global reach: 'You're only as strong as your weakest link and ...

 

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