Last week's most read news in advertising, marketing, media and PR (9 - 15 Dec 2012)
17 Dec 2012 | by Daniel Farey-Jones
Starbucks pays in the UK led the global coffee chain to become the latest brand to suffer in "the age of ...
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Aviva updates global brand strategy
27 Dec 2012 | by Alex Brownsell
Aviva is rolling out a new global marketing plan, which will see its humorous UK advertising...executive Andrew Moss, is to implement a new global strategy based around the strapline "Little things ...
City Index puts 9% of UK budget into branded content
11 Dec 2012 | by Daniel Farey-Jones
, featuring contestants who appeared in the first series. Paul Cassidy, global head of marketing at City ...
Microsoft launches 'biggest ever' interactive digital outdoor campaign for Windows Phone
10 Dec 2012 | by Maisie McCabe
OpenLoop platform. Global Microsoft creative work by Wunderman was adapted by Beattie McGuiness Bungay ...
Most read news in advertising, marketing, media and PR (2 - 8 Dec 2012)
09 Dec 2012 | by Daniel Farey-Jones
Sir Martin Sorrell's media powerhouse, GroupM, became the latest group to downgrade its global ad ...
Clearcast turns down SodaStream ad appeal
04 Dec 2012 | by Loulla-Mae Eleftheriou-Smith
an 11m global campaign. SodaStream then hit back with a new ad called "blacked-out bubbles" that ...
Most read stories in advertising, marketing, media and PR (25 Nov - 1 Dec 2012)
03 Dec 2012 | by Matthew Chapman
International is holding a global pitch in order to find an agency to create a new digital platform for the ...
Most read stories in advertising, marketing, media and PR (18 - 24 Nov 2012)
26 Nov 2012 | by Maisie McCabe
McCann Erickson had nothing to do with its departure from the HSBC global pitch list. (Campaign, 20 ...
Radio industry plans 'spread D Love for digital' ads
06 Nov 2012 | by Maisie McCabe
Media and Global Radio, along with the BBC and the Government, committed to invest at least 21m in ...
Most read stories in advertising, marketing, media and PR (28 Oct - 3 Nov 2012)
03 Nov 2012 | by Daniel Farey-Jones
ambitious global drive called 'Shooting for 10'. (Marketing, Tuesday 30 October) Adam Eve/DDB and ...
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Most read
- National Lottery in £250,000 PR hunt to reconnect with public
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- Financial Conduct Authority appoints Stewart Todd as head of news and media
- Microsoft kicks off six-figure b2b comms pitch
- Westminster Advisers shakes up staff line-up following review
- South Africa seeks digital help to combat 'negative perceptions'
