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Hugo Boss awards £35m global media account to MPGI

) to its £35m global media planning and buying business.

BA pools direct and loyalty tasks into OgilvyOne

British Airways has consolidated its global direct and loyalty marketing accounts into OgilvyOne...Holidays in the UK. Last month, the airline appointed TradeDoubler and LinkShare to handle its global ...

RSPB to roll out DRTV ad activity

the global role the UK charity plays in protecting wildlife and habitats. At the end of the ads ...

Shell to step up loyalty scheme

LONDON - Shell is bolstering its global loyalty scheme, known in the UK as Shell Drivers' Club...The agency will be tasked with developing Shell s global retail loyalty programme. It will create ...

Lotus hires Clark McKay and Walpole to handle sports car launch

CMW has been tasked with developing a global positioning for the car as well as creating a wide ...

Advertisers prepare for battle as Google scraps search rules

host of new opportunities. Bacardi Global Brands: Bidding on rival keywords doesn t feel like an ...

Club Med seeks single UK shop

. Publicis et Nous, which was appointed to handle the brand s 60m global creative account last year, will ...

Volvo poised for launch mailings

Volvo V70 campaign builds on the brand s global positioning Life is better lived together and targets ...

British Airways splits with UK agencies ahead of global DM pitch

LONDON - British Airways (BA) is to ditch its UK direct marketing agencies as part of a global...The airline is looking to appoint a global below-the-line agency bringing to an end its ...

EDF Energy plans to simplify direct arrangements

found in breach of competition rules could be fined up to 10% of their global turnover by Ofgem. ...

 

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