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OPINION - Leader - Devolving power is a key challenge for global brands

Think global, act local. It s one of the most easily-trotted out phrases in marketing. It sums up...Think global, act local. It s one of the most easily-trotted out phrases in marketing. It sums ...

STOP PRESS: Internet start-up Worldpop.com hires Shine

internet start-up which has received unprecedented financial backing. A global, 24-hour rolling pop news

BORDER LINES: FRANKFURT - BSMG announces senior hirings

Global agency BSMG Worldwide has opened two more German offices and appointed a joint managing...Global agency BSMG Worldwide has opened two more German offices and appointed a joint managing ...

THE BIG QUESTION: Who came out ahead in the PR battle in Seattle? - Those protesting during the World Trade Organisation meeting in Seattle last week succeeded in attracting worldwide media attention, but their messages were confused

fact that there are serious injustices in the contemporary global economy and these injustices are ...

Umbro shake-up as new comms head hits stride

. He reports to Martin Prothero, Umbro s global marketing director. Boyd said: Having moved ...

Greenwell trades in Jaguar for Ford role

director of global marketing and manufacturing public affairs at Ford Motors international headquarters ...

OPINION: Defend capitalism or the PR industry dies

, underpinned by free trade, is the engine of global improvement. Demonstrators may hate the idea that ...

FEATURE: The PR century - Events earlier this century provided the primordial stew that gave birth to the rise of PR. Robert Gray turns back the pages of time to where it all began

, consolidation, and evaluation. Client companies have become increasingly global, requiring many in-house teams ...

S&P’s picks new chief of European communications

Global ratings agency Standard and Poor s has appointed Rebecca Hill to a newly created role of...Global ratings agency Standard and Poor s has appointed Rebecca Hill to a newly created role of ...

IBM opts to bring broadcast work back in-house

: We are now a global practice and are looking to expand relationships with clients, but basically ...

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