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Are brand birthdays really a cause for celebration?

15 Feb 2013 | by John Reynolds and Ben Bold

this week, the FT celebrated its 125th anniversary with a global marketing campaign spanning press ...

Lynx to take consumers out of this world

11 Jan 2013 | by John Reynolds

portfolio, which includes body spray, deodorant, haircare and shower products. Four winners of the global ...

Flailing Starbucks has fallen to 'age of damage', says Havas global chief

10 Dec 2012 | by Arif Durrani

A series of "wrong" decisions surrounding how much tax Starbucks pays in the UK has led the global...profit on those earnings calls, and actually what we were doing as any global business was to minimise ...

London & Partners hires Oxfam marketer to lead post-Olympic strategy

28 Nov 2012 | by Alex Brownsell

. Gottlieb will be responsible for developing and implementing a global strategy for London Partners, and ...

Prime minister's digital marketing guru departs for agency role

16 Jun 2011 | by Gemma Charles

agency's global content creation capability and business development, with a focus on the emerging ...

Zara Phillips joins Beckham as Samsung Olympic ambassador

27 May 2011 | by Ben Bold

its global ambassador for London 2012 earlier this month . Speaking at the signing of the deal ...

Biodiversity challenge

27 Oct 2010 | by Gemma Charles

first 'Global Business of Biodiversity Symposium'. He believes that brands are still unsure of how to ...

Sony Ericsson hires sponsorship head

17 Sep 2010 | by Sarah Shearman

marketing partnerships manager in Sony Ericsson s global marketing team. ...

Revlon appoints Adelaide Sharples as UK marketing chief

15 Sep 2010 | by Loulla-Mae Eleftheriou-Smith

GB marketer, as the new senior vice-president and global chief marketing officer for all its brands ...

BP funds digital drive to promote oil-spill effort

15 Jun 2010 | by Andrew McCormick

The energy company is to follow up a $50m US TV ad campaign with global digital activity aimed at ...

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