Five's owner says it needs a partner within 18 months
31 Mar 2004 | by Gordon MacMillan,
Murdoch's global satellite TV empire, has long been believed to be seeking an outlet on terrestrial ...
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Media 360 – The Great Debate begins
31 Mar 2004 | by MediaWeek
London Evening Standard Caroline McDevitt, ex-chief executive at Barb Alan Rutherford, global ...
AmEx to stay with MindShare after worldwide review
31 Mar 2004 | by Staff,
NEW YORK - WPP Group's MindShare has retained the $350m global American Express media account
Kraft Foods to review £300m global media business
31 Mar 2004 | by Jules Grant,
its global media account, estimated to be worth around £300m....international offices were unavailable for comment. The move follows a spate of consolidation on global media ...
Survey proves value of product placement
30 Mar 2004 | by MediaWeek
survey, across 20 global markets, outlines the recognition factors that brands involved in film and ...
Coke and McDonald's accused of hypocrisy on Olympics
29 Mar 2004 | by Jules Grant,
's village in Athens and branches outside for spectators. Its global advertising uses the Olympic rings logo ...
Calvin Klein signs Swank to promote underwear range
26 Mar 2004 | by Jules Grant,
print and outdoor media advertising campaign. Kim Vernon, senior vice-president of global advertising ...
Yahoo! swoops on shopping site Kelkoo in £318m deal
26 Mar 2004 | by Gordon MacMillan,
will strengthen its European business, significantly adding to its global e-commerce business and ...
McDonald's to launch McKids range of children's clothes
26 Mar 2004 | by Staff,
LONDON - McDonald's is to launch a global range of children's clothing called McKids in a move that...to Jackie Woodward, vice-president for McDonald's global brand business, the fast food giant will ...
Fox Kids Europe launches interactive games on Sky
26 Mar 2004 | by Staff,
the rebrand as an opportunity trade partners and clients to be associated with a new and global ...
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