Search results for "Global"

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Merry Christmas and a prosperous new year

19 Dec 2003

Group chief executive, has said that the one-size-fits-all global marketing mantra has gone too far and ...

Chrysler withdraws sponsorship of 'sexist' Lingerie Bowl

18 Dec 2003 | by Staff,

vice-president for global marketing, said in a statement: "The Dodge brand's sponsorship of the 'Lingerie Bowl ...

American Express reviews $375m global media account

16 Dec 2003 | by Claire Billings,

LONDON - American Express has put its global $375m media-planning and buying account, currently...Journal that the review is being held to "ensure that we stay at the forefront of changes in the global ...

BBC shake-up sees Byford appointed as Dyke's deputy

10 Dec 2003 | by Claire Billings,

responsibilities leading the global news division, the BBC World Service and BBC World. The appointment gives him ...

Latest adspend figures fail to deliver any seasonal cheer

09 Dec 2003 | by Jennifer Whitehead,

will see a rise in global adspend of 4.7%, but predicted that Europe -- including the UK -- would lag ...

Europe to lag behind in 2004 advertising growth spurt

08 Dec 2003 | by Jennifer Whitehead,

relative to the sclerotic European Union means that it will sustain between 45% and 46% of global display ...

Hainsworth promoted to deputy MD at Media Audits UK

05 Dec 2003 | by Jeremy Lee,

. Larkin joined the auditing outfit last year following the promotion of Martin Sambrook to global account ...

BBC Two unveils high-brow schedule to lure viewers

04 Dec 2003 | by Claire Billings,

covered in 'Third World War', a look at terrorism, and global conflicts in 'This World', while 'If' will ...

Murdoch's DirecTV deal set to be approved by year end

03 Dec 2003 | by Staff,

satellite TV network in the US, to complete his global satellite television empire. He tried to acquire it ...

BBC Broadcast creates new identity for Top of the Pops

26 Nov 2003 | by Staff,

reflected in the new identity." The revamp of the global music show and brand was overseen by former ...

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