20 Dec 2002
1. MCDONALD'S
The fast-food giant didn't become a global brand by doing things by halves, so ...
19 Dec 2002
| by Mark Kleinman,
LONDON - Shell has moved a step closer to its goal of delivering integrated global brand...projects.
Overseen by Raoul Pinnell, Shell's vice-president of global brands and communications, the ...
19 Dec 2002
| by Mark Kleinman,
Gillette, which has previously relied on the scale of its global marketing budget, estimated to be worth ...
19 Dec 2002
| by MARK KLEINMAN
Gillette, which has previously relied on the scale of its global marketing budget, estimated to be worth ...
18 Dec 2002
| by Staff,
design, layout and production, in-house product photography and image manipulation to global data ...
18 Dec 2002
| by Jennifer Whitehead,
prize draw to win tickets to the Smirnoff Experience global music event in Cape Town on New Year's Eve ...
13 Dec 2002
| by MARK SWENEY
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Ogilvy Interactive has a network of 15 European offices as part of its global presence, and multinational ...
12 Dec 2002
| by Jennifer Whitehead,
service for Merial, the global animal-health pharmaceutical firm.
12 Dec 2002
| by Claire Billings,
year after 141 picked up the global Allied Domecq account, which created a conflict of interest with ...
12 Dec 2002
consultancy, says: "Tesco is the smartest grocery retailer in the world, small on the global stage, but ...