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THE BOOK OF LISTS: The 10 best SMS campaigns

1. MCDONALD'S The fast-food giant didn't become a global brand by doing things by halves, so ...

Proximity wins Shell's £70m below-the line work

LONDON - Shell has moved a step closer to its goal of delivering integrated global brand...projects. Overseen by Raoul Pinnell, Shell's vice-president of global brands and communications, the ...

Gillette develops debut direct work

Gillette, which has previously relied on the scale of its global marketing budget, estimated to be worth ...

DIRECT: Gillette develops debut direct marketing work

Gillette, which has previously relied on the scale of its global marketing budget, estimated to be worth ...

Parker Baines appoints creative director

design, layout and production, in-house product photography and image manipulation to global data ...

Smirnoff targets clubbers in new year push

prize draw to win tickets to the Smirnoff Experience global music event in Cape Town on New Year's Eve ...

Tim Carrigan to leave OgilvyInteractive UK

. Ogilvy Interactive has a network of 15 European offices as part of its global presence, and multinational ...

Pet owners targeted by Merial email

service for Merial, the global animal-health pharmaceutical firm.

Disaronno Amaretto boosts sales with direct mail

year after 141 picked up the global Allied Domecq account, which created a conflict of interest with ...

CRM's impact on the bottom line

consultancy, says: "Tesco is the smartest grocery retailer in the world, small on the global stage, but ...

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