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Arthur Andersen recruits UK chief from rival KPMG

14 Dec 2000

and communications. Bowman, 41, was head of global marketing communications for Andersen s fellow ...

Smith clears the way for a single ITV

14 Dec 2000 | by POPPY BRECH

Howell said: Having a single regulator recognises that there are now global, rather than regional, media ...

MARKETING MIX: Book of the week

14 Dec 2000

global markets and yet online marketing and PR are still unchartered areas. The subject is possibly ...

MARKETING HELPLINE SERVICE

14 Dec 2000

for 10,000 and require a lead time of at least a week or two. Call 020 8517 6222; or try Global ...

ANALYSIS: Consumer power takes a grip - Harriet Marsh examines the brands that are succeeding and failing in 'Planning for Consumer Change'

14 Dec 2000 | by HARRIET MARSH

launch of a campaign stressing how Big it was and how its offering could service global businesses came ...

SO THAT WAS 2000: The millennium year delivered all its promised excitement, as dotcoms felt the burn and consolidation shook up many sectors. James Curtis reports

14 Dec 2000 | by JAMES CURTIS

form global networks, or companies in telecoms and TV pooling resources to buy licences at sky-high ...

PUBLIC RELATIONS: How to measure the effectiveness of PR - The PR industry believes it has created tools to quantify success. Mary Cowlett reports

14 Dec 2000 | by MARY COWLETT

such solutions tend to be bespoke and favour the big guys with the big budgets. If you are a global ...

Kent gets top job at Universal

13 Dec 2000 | by MediaWeek

. Kent, who was heavily involved in Universal McCann’s global launch in October 1999, has held the post ...

Companies scrap plans for fast net services

13 Dec 2000

, Global Crossing and Worldcom have all scrapped plans to roll out nationwide high-speed internet services ...

Universal McCann appoints worldwide president

12 Dec 2000

media services firm with a unique global footprint. We believed then, as we do now, that the highest ...

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