NEWS: Scholl Euro role goes to DMB&B
19 Dec 1996
drive towards a stronger global brand.
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MARKETING MIX: SOAP BOX; Local flavour for a global message is common sense
19 Dec 1996 | by TOM RODWELL
The fact that Coca-Cola has broken ranks with the other global American mega corporations and...The fact that Coca-Cola has broken ranks with the other global American mega corporations and ...
MEDIA: BBC Worldwide restructures to push branding
19 Dec 1996
BBC Worldwide has been restructured to exploit its global branding opportunities and treble its...BBC Worldwide has been restructured to exploit its global branding opportunities and treble its ...
NEWS: Rover to boost customer focus
19 Dec 1996
marketing communications director responsible for developing a consistent global strategy for the Rover ...
CHARITIES: Helping brands
19 Dec 1996 | by DAVID TEATHER
Clemmow Johnson, highlights that the first three pairings will not be global or even Europe-wide as at ...
ANALYSIS: Is link-up to Amex’s credit?
19 Dec 1996 | by PATRICK BARRETT
crucial step towards building its brand as the third global credit card network. Until now, UK ...
ADVERTISING & PROMOTION: United takes on WCJ
12 Dec 1996 | by HARRIET MARSH
global aspirations, but often it is seen only as an American airline. Wunderman Cato Johnson ...
NEWS: Bank war on the cards as Amex ties in NatWest
12 Dec 1996 | by PATRICK BARRETT
Amex s global merchant network next year, with the launch of its own-branded Amex card, understood to ...
ADVERTISING & PROMOTION: Agency of the week; publicis
12 Dec 1996
Maurice Levy, felt it had outgrown the deal and insisted on developing Publicis into a global force by ...
MARKETING MIX: PROFILE; Hut property
12 Dec 1996 | by JANE BAINBRIDGE
world. The next move in Pizza Hut s global campaign will be an ad starring Pamela Anderson, to ...
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