NEWS: Scholl Euro role goes to DMB&B
19 Dec 1996
drive towards a stronger global brand.
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MARKETING MIX: SOAP BOX; Local flavour for a global message is common sense
19 Dec 1996 | by TOM RODWELL
The fact that Coca-Cola has broken ranks with the other global American mega corporations and...The fact that Coca-Cola has broken ranks with the other global American mega corporations and ...
MEDIA: BBC Worldwide restructures to push branding
19 Dec 1996
BBC Worldwide has been restructured to exploit its global branding opportunities and treble its...BBC Worldwide has been restructured to exploit its global branding opportunities and treble its ...
NEWS: Rover to boost customer focus
19 Dec 1996
marketing communications director responsible for developing a consistent global strategy for the Rover ...
CHARITIES: Helping brands
19 Dec 1996 | by DAVID TEATHER
Clemmow Johnson, highlights that the first three pairings will not be global or even Europe-wide as at ...
CLOSE-UP: GLOBAL BRIEF; Spike does the right ad thing
13 Dec 1996 | by MICHELE MARTIN
Spike Lee is setting up an ad agency with an urban flavour.
NEWS: CIA does deal with consortium to sell dawn of year 2000
13 Dec 1996
a global event on the scale of Live Aid could be created around it, with all the attendant ...
NEWS: SMI Group lands first Euro job for Intel rival
13 Dec 1996 | by GORDON MACMILLAN
critical factor, allowing us to share information and creative work on a global basis. AMD has yet to ...
NEWS: HOTLINE
13 Dec 1996
reviewing its dollars 70 million global advertising account, currently with J. Walter Thompson San ...
MEDIA: PERSPECTIVE; Sport’s where the excitement is for new-media gurus
13 Dec 1996 | by DOMINIC MILLS
advertisers, particularly the global brands chasing large audiences, the marketing vehicles they crave ...
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