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Hailo ups marketing spend in aggressive global growth plan

09 Jan 2013 | by Matthew Chapman

date as it gears up for an aggressive global expansion programme..... Hailo is in the process of holding a global ad pitch as it pursues its expansion plans, having already ...

College Group buys German financial PR agency Haubrok

21 Nov 2012 | by Alec Mattinson

our plans for further acquisitions of specialist businesses in key global financial centres and ...

Brazil capitalises on budding host-city status in tactical marketing drive

27 Jul 2012 | by Loulla-Mae Eleftheriou-Smith

The campaign urges consumers to 'Come Celebrate Life' with global marketing activity across TV ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

12 Jun 2012 | by Alex Brownsell

Communications Award for its ongoing Never knowingly undersold activity. Keith Weed, global chief marketing ...

Audi TV ad to break during England Euro 2012 opener

08 Jun 2012 | by Alex Brownsell

'." In April, the Volkswagen-owned marque launched a global TV and cinema ad outlining its brand ...

Tetley reduces Tea Folk role in summer campaign

29 May 2012 | by John Reynolds

The brand, owned by Tata Global Beverages, reintroduced the Tea Folk in 2010 after a 10-year ...

Burberry boosts digital approach with interactive campaign

29 May 2012 | by Nicola Clark

catwalk to its 25 global flagship stores this year, allowing consumers to place immediate orders from the ...

Pepsi unveils first global campaign

01 May 2012 | by Loulla-Mae Eleftheriou-Smith

Pepsi is launching its first global marketing campaign, with a strategy to align itself closely..., Twitter-enabled concerts" this summer. The approach mirrors Coca-Cola s global strategy to align itself with ...

Lynx unleashes the chaos for both sexes

01 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

global markets. BBH also created a digital teaser campaign for Lynx Attract, coinciding with the ...

Evian returns with global 'Baby Inside' campaign

19 Apr 2011 | by Loulla-Mae Eleftheriou-Smith

a version of Tom Tom Club's 'Word Rappinghood', remixed by DJ Mehdi and Uffie. The global ...

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