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How brands make their own content work for them

global links with football. The soft drinks giant, an early adopter of branded content marketing, sees ...

Kids supplement - Total engagement

media owners in the games space," says Ed Bartlett, global VP of publishing for in-game advertising ...

FT signs content deals with Polish media groups

access to the FT's unique style of global business news, information, comment and analysis." ...

City supplement: The new City players making their mark

of London on 5 September, splashing with a possible bid for Flextech by John Malone's Liberty Global ...

MB unveils planning tool

director, and David Chantrey, Millward Brown's global account director for Levi Strauss. "Agencies spend ...

Nationals take advertiser friendly route

, spearheaded by Pearson chief executive, Marjorie Scardino – to become a global physical brand, with strong ...

In Brief

chief executive of Starcom MediaVest Group in the Americas, replaces Klues as global chief executive of ...

UK ad forecast down to 0.5%

likely to prevent a swift recovery. ZenithOptimedia expects global advertising expenditure to rise 5.2 ...

FT creates global ad role for Grimshaw

The Financial Times has promoted Rob Grimshaw to become its first head of global advertising...Grimshaw will be responsible overseeing all aspects of the pink-sheet's global strategy across ...

In Brief

Publicis ends its interest in bidding for Aegis Global advertising network Publicis has ended ...

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