Rule changes improve the odds for new revenues
27 Mar 2007 | by Steve Barrett
traditional bookies have embraced the internet, setting up tax-efficient offshore operations to service global ...
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Zed brokers ad deal for Zurich on 4oD
27 Mar 2007 | by Media Week
produced by Publicis. The deal is part of the global brand campaign for Zurich to promote its "Because ...
Zurich takes ad spots on C4 on-demand service
23 Mar 2007 | by James Livesley
produced by Publicis. The deal is part of the global brand campaign for Zurich to promote its Because ...
The Search Works prepares for initial public offering
20 Mar 2007 | by James Livesley
specialists Global Media in a deal worth 60m ( 40.7m). In January, another agency, Cheeze, was acquired by ...
Spannerworks sets out global strategy
20 Mar 2007
The search marketing agency Spannerworks is to start running global campaigns for its new owner..."requests for integrated global campaigns far more effectively". The agency has already started this ...
Northstar wins contract to publish Audi Magazine
20 Mar 2007 | by Robin Parker
publish an international magazine and plans to replace Northstar s title with a UK edition of this global ...
Planning is best kept within the media specialists
20 Mar 2007 | by Jonathan Durden
assets. If global clients were to demand a one-stop shop solution from a single network, then this might ...
Online moves towards transparency
20 Mar 2007 | by James Livesley
blind network and make a list of the publishers it uses available to advertisers. And global ...
Shell launches global energy work through MediaCom
13 Mar 2007 | by Leigh Holmwood
LONDON - Oil giant Royal Dutch Shell has launched a global integrated marketing campaign featuring
Profile - Jones is staying ahead of the game
13 Mar 2007 | by Julia Martin
transformed itself, driven largely, he believes, by global chief executive Nick Brien, who he describes as a ...
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