Zenith Optimedia ready to pool its global buying
18 Jul 2002 | by MediaWeek
Zenith Optimedia ready to pool its global buying...'s MindShare and Mediaedge:CIA, who are also looking to pool their global buying power. "Because of the ...
New York Times sets out global ambitions
Zenith Optimedia ready to pool its global buying...'s MindShare and Mediaedge:CIA, who are also looking to pool their global buying power. "Because of the ...
WPP to create one global buying point...WPP is planning to combine the global media negotiation power of MindShare and ...
Global Digest...months, according to Nielsen// NetRatings' First Quarter 2002 Global Internet Trends report. At least ...
Global Digest...The Wall Street Journal has launched its first global advertising campaign across print media ...